If you’re anything like me…
You got into business to help people. And I bet you have a unique way of doing that. So why is it so hard to tell people what you do?
When you’re in the business of helping people, you end up trying to help everyone which leaves you helping no one at all. What it leaves you with is: a watered-down message and vanilla content.
That makes it really hard to stand out in a crowded marketplace and you don’t really end up talking to anyone in particular. You might even think, “Who am I to be doing this? Does anyone need my help?”
I believe there are people who need what you have to offer.
All you have to do is let them know you can help them. You need a message that sounds like you and you need to know how to speak your client’s language.
When you do? You’ll know how to say what you do (in any situation).
Who am I and why do I care?
I’m Diane Pauley. I became a life coach in 2013 and I started a business called PostGradolescence. I thought it was clever and trademarked it with the firm I was working at (before I made the decision to quit).
I even had a team - that’s us in the pic!
I wholeheartedly believed in what we were creating, but it was hard to explain what exactly we did. And to get business, people need to understand what you do.
In 2015, I pivoted and started to help other business owners own and say what they do because I knew what it felt like not to have the words. I’ve seen first hand how having the right messaging and content brings clients to you and helps you grow your business in a really sustainable way. It’s why: