GIMME SWEET WORDS
COPYWRITING THAT CONVERTS
If you want your business to stand out and bring in clients, sweet words alone aren’t going to cut it.
And this is coming from someone who knows how to write words. The thing is putting clever words all over your website is like throwing something on the wall to see if it sticks (it won’t).
Converting a lead to a client is a big deal and it means you have gained their trust.
Writing copy that converts is about telling people what they want to hear—like you are in their head.
And maybe you’ve tried, but it hasn’t worked up and that’s okay. When we know what people need, it’s hard not to want to tell them “Over here! I’ve got the [product or service] you need!”
But it’s our job, as business owners, to remember that unless people know us, like us, and trust us we have a long way to go before they invest in us. So help them find you, connect with you, and learn that you have a solution they need. And when they’re ready, they’ll invest in you.
Because when you know who you’re talking to, you know what to say to them. ALL OF THE TIME.
I’m Diane Pauley and I help businesses say what they do.
So the right clients can come to you.
I believe in writing words that matter to the people who need to hear them most. I also believe that we aren’t supposed to talk to everyone in business. Because if you do?
Then you’re not really talking to anyone at all.
Imagine getting someone to click “next” or “buy” because what you said directly spoke to them.
That’s Sweet Words at its finest.
You want to write words that move people to take action. You do this by giving them the information they need in a way they want to hear it.
So, if you’re asking yourself how you get your business some Sweet Words—look no further.
You’re in the right place! And there are several ways to get your business copy that converts. If you’re taking people on a journey from finding you to liking you to investing in you, then you’re probably talking to people in a LOT of places online. That means you’re going to need content and copy for social media, your website, your blog, your emails, and the list goes on.
Since we need content and copy almost everywhere in our businesses, we want to set ourselves up for success with the right services.
Brand Voice + Messaging
Your brand is unique and deserves to have a defined personality, tone of voice, and foundation to show off who you are.
Want a clear message that connects?
SEO Website Copywriting
Your website is where people go to get to know who you are so you want to make sure that it sounds like you do.
Want a website that can speak for you?
Website Copywriting + Design
A picture is worth a thousand words—the right words paired with the right design can take your brand to the next level.
Want a verbal + visual website refresh?
FAQs
What’s the investment?
Investment will vary depending on how we work together. Most projects have a starting base rate of $2500 and go up from there depending on your goals and what you need.
What does the process look like?
We always start with a free 30-min consult to get to know each other and see if we’re a fit. If we decide to move forward, I’ll put together a scope of work, send you an agreement and deposit invoice, and we’ll map out a project timeline/start date, and secure your spot on my calendar.
How long until I have new copy?
Timing will vary depending on your project’s specific scope of work.
What types of businesses is this for?
Copywriting is for product or service-based businesses that are either getting started or for brands taking things to the next level. It is important that you’re at a place in your business where you feel confident about who you are, what you have to offer, and you know who you’re working with.
Are payment plans available?
For every project, a 50% deposit invoice is due before work on the project begins and to secure your spot on my calendar, and the remainder of the project fee is due upon project completion.
Can I view your work anywhere?
Yes, you can! I have plenty of client reviews and work that you can view here. And if you’d like to see more recent client portfolio examples, you can reach out and let me know.
“Who can help me find the words? I knew what I wanted to get across in my business, but I needed someone to help me explain it. Diane was that person. I’ve never felt so heard by someone.”
Lisa Friedt, Creative Strategist