Content Marketing for your business.
You started a business. You had a great idea and you built something. So why aren’t people coming to you?
Well, a few things need to happen first before your brand stands out from all the other brands:
People need to know exactly who you are.
Brands that stand for something stand out. It’s important to tell people why you do what you do.
People need to know they’re important.
People are smart. They want to know that you’re talking directly to them, and not the masses.
People need to know how you help them.
Explaining what you do in a way that people understand is critical to them wanting to invest in you.
If you want your business to stand out and bring in clients, sweet words alone aren’t going to cut it. You need:
A clear message.
Your clients want to know who you are and what you stand for. Your story matters to the people who want to work with you. You stand out by sharing your truth.
The right content.
Your clients want to feel like you’re talking right to them. Speaking directly to them in your content shows that you’ve taken the time to get to know them.
Marketing savvy.
Your clients want to know that you can actually help them. Telling people what you do in a clear way helps them decide that you’re the one to invest in.
Sweet Words are what move people to take action (ahem, pay you) after they know you, connect with you and understand how you can help them.
I’m Diane Pauley and I help businesses say what they do.
I’m a brand and content strategist. I’ve helped businesses launch, scale and grow. I’ve written for brands and done content marketing for nonprofits. Now I want to help your business get the messaging, strategy and marketing in place so that people can find you and hire you faster.
If you’re launching, rebranding or creating a new product or service, I can help you get what you want:
Brand Awareness
A strong brand message and voice helps people find you.
Lead Generation
Knowing who your clients are helps you connect with them.
Organic Growth
Create content your clients want to see on the right channels.
Paying Clients
The right words move people to action and convert them to clients.
